Project Overview
professional, yogic-inspired platform that could serve as a central hub for
books, courses, blogs, resources, and e-commerce. The immediate
requirement was the creation of a high-converting Landing Page
for their free eBook, Why People Fail to Change, integrated with
Mailchimp for seamless lead capture.
Scope of Work
- Create a visually engaging landing page for the free eBook, including cover image, title, bullet points, and Mailchimp form integration.
- Design a dedicated Thrive Series section with subpages for four eBooks.
- Build structured pages for Yoga Teacher Training Courses (TTC) with batch schedules, seat tracking, and language filters.
- Implement E-Modules for recorded courses with secure access and purchase options.
- Develop a Books Section for eight titles, integrating “Buy Now” links, previews, and samples.
- Set up a Resource Library for Asana, Pranayama, Meditation, and Yoga Nidra content.
- Launch a Blog Section with 50+ posts, category filters, and search functionality.
- Integrate e-commerce with Razorpay, UPI, Stripe, and PayPal for global transactions.
- Optimize SEO and connect with Mailchimp for newsletters and automated downloads.
- Ensure mobile responsiveness with a clean, yogic aesthetic using calming tones of blue, gold, and saffron.
Why CnEL India?
CnEL India was chosen for this project because of our proven expertise in
end-to-end web solutions — from UI/UX design and technical
integrations to SEO and digital marketing automation. Our team’s strengths lie in:
- Deep experience in landing page optimization for lead generation.
- Fluency in Mailchimp and automation workflows for seamless email marketing.
- Specialized e-commerce integrations with secure and multi-gateway setups.
- Scalable architecture to support future growth — more blogs, resources, and digital assets.
- A design-first approach aligned with the client’s yogic and professional brand identity.
By combining technical precision with aesthetic sensibility, we ensured that every
requirement — from resource libraries to course purchases — was
implemented with excellence.
Client Testimonial
“Working with CnEL India has been an absolute pleasure. They not only delivered
a beautifully designed landing page for my eBook but also took care of complex
integrations like Mailchimp, e-commerce, and course access systems. The team
was professional, responsive, and detail oriented. Thanks to their efforts, me
website is now a one-stop platform for books, courses, and resources. I highly
recommend CnEL India to anyone looking for a reliable and talented web
development partner.”
Results
The immediate deliverable — the Landing Page for
Why People Fail to Change — was launched successfully and integrated
with Mailchimp for lead generation. This milestone created the foundation for
the larger project, ensuring smooth scalability for additional sections such as
eBooks, TTCs, recorded modules, and resources. The client’s brand now has a
cohesive digital presence that is functional, aesthetic, and revenue-ready.