Project Overview

Alligator Shipping Co. LLC (ascouae.com) is a global logistics and shipping solutions provider, catering to diverse industries with a focus on reliability and efficiency. With a growing presence in the Middle East, they required a strategic social media rollout across LinkedIn, Instagram, and Facebook to align with their brand voice, reach a broader audience, and enhance engagement.

Objectives

• Audit and set up official social media accounts (Instagram, Facebook, LinkedIn).
• Ensure alignment with brand guidelines — logo, tone, and colors.
• Create a monthly promotional calendar that reflects services, events, and updates.
• Leverage customer testimonials and case studies for content credibility.
• Develop a professional, approval-first content workflow with client input.

Client Inputs & Resources

Execution Strategy

• Account Setup: Establish Instagram and Facebook accounts to complement LinkedIn presence, ensuring consistent branding across all platforms.
• Content Planning: Build a monthly promotional calendar with a mix of service highlights, industry insights, and corporate updates.
• Visual Identity: Use brand-approved colors, fonts, and logo-driven designs to maintain consistency.
• Engagement Focus: Develop posts highlighting customer success, professional services, and shipping solutions with a tone of trust and reliability.
• Workflow: All drafts to be shared with the client for approval prior to posting, ensuring quality and compliance with brand standards.

Why CnEL India Was the Right Choice

CnEL India brought together its expertise in professional social media enablement and B2B branding to deliver a streamlined solution. With proven experience in logistics and consulting projects, the team ensured:

• Professional, executive-grade content that reflects the credibility of Alligator Shipping Co. LLC.
• Attention to compliance and brand guidelines for international standards.
• Clear and collaborative workflows — ensuring transparency in every step.
• Scalable strategies adaptable across all major social platforms.

Client Testimonial

“We partnered with CnEL India to strengthen our social media presence across LinkedIn, Facebook, and Instagram. From day one, their approach was structured, professional, and aligned with our brand values. The team not only created clean, consistent designs but also implemented a workflow that made approvals and posting seamless. We are confident in their expertise and look forward to scaling further with their support.”

— Marketing Team, Alligator Shipping Co. LLC

Outcomes & Next Steps

• Successful setup of Instagram and Facebook accounts with brand-compliant visuals.
• Established a monthly content calendar aligned with promotions and campaigns.
• Enhanced LinkedIn engagement with professional updates and industry-aligned posts.
• Ongoing support for analytics tracking, content creation, and audience growth strategies.

Next steps include expanding into campaign-based promotions and leveraging testimonials for greater brand credibility.