Project Objectives

• Establish a consistent, professional brand presence on LinkedIn and prepare a roadmap for Facebook & Instagram expansion.
• Build a monthly promotional calendar aligned with company activities, services, and seasonality.
• Create high-quality content (posts, graphics, short copy, and repurposed blog/case assets) to increase awareness, generate inquiries, and showcase Alligator Shipping’s USPs.
• Set up analytics and reporting to measure engagement, reach, and lead-generation impact.

Key Challenges

1. Single-channel footprint: Client already active only on LinkedIn; other networks require setup and audience-building.
2. Broad audience: Messaging must appeal to multiple stakeholder groups—shippers, freight forwarders, and business owners—without diluting clarity.
3. Asset readiness: Photos, videos, and collateral are available on request but need optimization and standardized brand treatment.
4. Governance & access: Admin/editor access is limited; a careful onboarding plan is needed to avoid disruptions and ensure security.

CnEL India’s Strategy & Approach

CnEL India proposed a phased, measurable approach to deliver immediate wins while building a sustainable content engine for long-term growth.

Phase 1 — Onboarding & Brand Alignment

• Audit of existing LinkedIn presence and review of provided company profile and logo.
• Confirm brand guidelines (colors, fonts, tone) from supplied assets and finalize a content style guide.
• Secure access plan: request LinkedIn admin/editor access, document roles, and provide a safe onboarding checklist for Facebook & Instagram when the client is ready.

Phase 2 — Content Plan & Calendar

• Create a 30/60/90-day content calendar covering service highlights, industry insights, client testimonials, case studies, and company news.
• Monthly themes and topical hooks: e.g., shipping best-practices, regulatory updates, client success stories, seasonal logistics tips.
• Post cadence suggestion: 3–4 LinkedIn posts/week initially, with weekly performance reviews to refine cadence and format.

Phase 3 — Asset Production & Repurposing

• Transform company profile and existing collateral into: branded post graphics, carousel content for LinkedIn, short captioned videos (if supplied or produced), and PDF lead magnets for downloads.
• Repurpose blog links and case material into short posts, quote cards, and longer-form LinkedIn articles where relevant.
• Produce a template library: post templates, event banners, testimonial cards, and service highlight tiles to ensure visual consistency and faster turnaround.

Phase 4 — Analytics, Reporting & Optimization

• Connect LinkedIn analytics and establish KPIs: reach, impressions, engagement rate, profile visits, and inbound inquiries.
• Deliver weekly high-level summaries and a monthly performance report with actionable recommendations.
• Run A/B tests on post formats (image vs. carousel vs. short copy) and refine the calendar based on engagement metrics.

Phase 5 — Channel Expansion & Paid Strategy (Optional)

• When ready, provision Facebook & Instagram pages following the same brand guidelines and content templates.
• Recommend a low-budget paid promotion plan to accelerate reach for priority posts (service launches or event announcements).

Deliverables

• LinkedIn content calendar (30/60/90 days) with post copy, visual briefs, and posting schedule.
• Graphic asset library (template-based) for social posts, cover banners, and testimonials.
• 3–4 posts per week (copy + graphic) delivered on an agreed schedule and published with client approval cycles.
• Monthly analytics report with insights and optimization recommendations.
• Onboarding checklist and access handover documentation for Facebook & Instagram when enabled.
• Optional short-form video scripts and captioning for repurposing existing footage or newly created clips.

Why CnEL India Is the Best Team for Alligator Shipping

• Integrated marketing + content production: We combine strategy with in-house design and copy so ideas move quickly from plan to publish.
• Maritime & B2B sensitivity: Experience in professional services and B2B messaging—ensuring content is credible and resonates with decision-makers.
• Small-team agility: Direct access to senior strategists and designers for fast iterations and rapid approvals.
• Governance-first onboarding: Secure access processes and clear role definitions to protect brand accounts while enabling collaboration.
• Data-driven optimization: Regular analytics-driven refinements to maximize engagement and inbound leads.

Sample Monthly Content Themes (Example)

1. Week 1: Company story & service spotlight — Who we are and key services.
2. Week 2: Industry insights — Trends in shipping, compliance, and logistics tips.
3. Week 3: Client spotlight/testimonial — Repurpose any available case studies or reviews.
4. Week 4: Team & operations — Meet the team / behind-the-scenes or FAQ post to build trust.

Operational Timeline

Typical phased timeline (can be accelerated based on client priorities):

• Week 1: Onboarding, access, and brand guide finalization.
• Week 2: Content calendar creation and initial asset production.
• Week 3–4: Publish first wave of posts, set up analytics, and run initial optimizations.
• Ongoing: Weekly publishing, performance checks, monthly reports, and iterative improvements.

Client Testimonial (Sample)

“CnEL India helped us translate our company profile into a polished LinkedIn presence and a repeatable content program. Their onboarding was smooth, and the content templates they created made our messaging consistent and professional. Weekly reports helped us see what worked and where to focus next. We appreciate their responsiveness and strategic guidance — highly recommended for companies that want a reliable, end-to-end social media partner.”
— Marketing Head, Alligator Shipping Co. LLC

Next Steps & Call to Action

CnEL India is ready to begin onboarding when admin/editor access to LinkedIn is granted and when the client confirms readiness for Facebook & Instagram setup. We will start with a detailed audit, finalize the 30/60/90-day calendar, and deliver the first set of branded assets within two weeks of kickoff.

Contact us to schedule the kickoff and get your first content calendar and asset pack.