Project Overview
CnEL India partnered with Aiyer Logistics Pvt. Ltd. to establish a strong, professional, and consistent presence across key social media platforms. The objective was to streamline existing accounts, eliminate duplication, and build a structured content strategy aligned with the brand’s identity, services, and long-term digital goals.
Client Challenges
- Multiple and duplicate social media accounts causing brand inconsistency
- Lack of a standardized visual identity across platforms
- Need for a clear posting workflow and approval process
- Requirement for service-focused promotional creatives
- Gradual and strategic onboarding for LinkedIn content
Our Strategic Approach
CnEL India adopted a phased and well-coordinated approach based on detailed discussions and clear action points from the initial meeting.
Account Setup & Optimization
- Created official Instagram and Facebook accounts using client-provided credentials
- Reviewed existing LinkedIn presence and planned content sequencing
- Identified and initiated the process for removing duplicate accounts
Instagram & Facebook Branding
- Profile image standardized using the official company logo
- Post designs inspired by the brand’s logo color palette
- Implemented industry-standard social media processes
- Crafted a concise and professional bio incorporating the website tagline
- Published initial posts after internal quality checks
- Integrated real-time, authentic images shared by the client
LinkedIn Content Strategy
- Planned content based on subjects shared by the client
- Followed a sequence-based posting strategy
- Focused initially on Facebook and Instagram while preparing LinkedIn assets
- Shared LinkedIn posts for review before publishing
- Established a trust-based workflow for direct posting after alignment
Service Promotion Collateral
- Designed a comprehensive flyer highlighting all services from the website
- Shared creatives with the client group for review and feedback
Why CnEL India Was the Right Choice
- Process-Driven Execution: Clear workflows, approvals, and phased implementation
- Brand-Centric Design: Visuals aligned with logo, colors, and brand tone
- Collaborative Approach: Continuous coordination via WhatsApp and shared reviews
- Platform Expertise: Tailored strategies for Instagram, Facebook, and LinkedIn
- Attention to Detail: From bio writing to post sequencing and asset consistency
Results & Impact
- Unified and professional social media presence
- Improved brand credibility and visual consistency
- Smooth content approval and posting workflow
- Stronger foundation for long-term LinkedIn growth
Client Review
“Working with CnEL India has been a seamless experience. Their structured approach, attention to branding, and clear communication gave us complete confidence in the process. They understood our requirements quickly and executed everything with professionalism. We truly appreciate their dedication and look forward to a long-term collaboration.”
– Team Aiyer Logistics Pvt. Ltd.
Conclusion
This project highlights CnEL India’s ability to translate discussions into actionable digital strategies. By combining creative expertise, process discipline, and client collaboration, CnEL India successfully positioned Aiyer Logistics Pvt. Ltd. for consistent and impactful social media growth.