Project Overview
Aiyer Logistics engaged CnEL India to standardize, consolidate and launch their social media presence across Instagram, Facebook and LinkedIn. The goal was to create brand-consistent profiles, remove duplicates, establish a repeatable content process, and deliver initial creative assets (posts, bio, flyer) so the client can begin active outreach and audience engagement quickly.
Key Challenges
- Multiple platform accounts with potential duplicate profiles that dilute brand identity.
- Need for consistent visual identity and copy that follows the company’s existing website brand elements and tagline.
- Client preferred to supply real-time images and some content inputs (logo, duplicate account details, LinkedIn subjects) via WhatsApp — requiring a streamlined handoff and approval workflow.
- Staged rollout: focus on Instagram & Facebook first, then LinkedIn once content and sequence are finalized.
Our Approach (Why CnEL India is the Best Team for This Project)
- Fast, structured onboarding: We converted the meeting minutes into a clear action plan with responsibilities and handoff points so the client knows what to expect and when.
- Brand-first creative: All visual decisions (profile image, post color palette) are directly inspired by the client’s logo and website to ensure immediate brand recognition.
- Practical, phased rollout: We prioritized Instagram and Facebook to build momentum, then moved to LinkedIn with a sequence-based posting plan once the client provided LinkedIn-specific subjects.
- Clean-up & governance: We established steps to identify and remove duplicate accounts (client to provide exact details via WhatsApp) and set rules for future account creation and access.
- Collaborative workflow: Drafts, flyers and initial posts are shared with the client for review prior to publishing — ensuring alignment and faster approvals.
- Deliverables-focused: We produce tangible assets (profile setup, first Instagram post, bio, branded flyer listing website services) so the client has ready-to-post content from day one.
What We Delivered
- Instagram profile set up using the company logo as the profile image.
- Instagram post color palette and post templates inspired by the logo for visual consistency.
- Short, on-brand Instagram bio using the website tagline (as requested by client).
- Initial Instagram post created and scheduled for publishing after client approval.
- Facebook account configured and aligned with Instagram for cross-posting efficiency.
- LinkedIn posting plan: sequence-based approach drafted; CnEL to create posts once client provides topics/subjects.
- Branded flyer compiling all services from the website — created for sharing in relevant groups and with contacts.
- Duplicate-account removal plan and communication protocol (client supplies the duplicate-account details via WhatsApp; CnEL will coordinate removal).
Process & Communication Workflow
Inputs from client (via WhatsApp): duplicate account details, final logo files, real-time images, and LinkedIn subject list.
CnEL’s steps:
- Receive assets and duplicate-account details → verify and document.
- Create Instagram post template and short bio (using website tagline) → share draft with client.
- Client approves drafts → CnEL publishes Instagram & Facebook posts.
- Simultaneously prepare LinkedIn sequence drafts; share for review → publish when agreed.
- Deliver branded flyer (services from website) → client approves → CnEL shares to group channels as requested.
Expected Benefits for the Client
- Consistent brand identity across platforms from day one.
- Reduced confusion and improved discoverability by removing duplicate accounts.
- Faster time-to-posting thanks to ready-made templates and an approval workflow.
- Clear LinkedIn strategy that complements Instagram & Facebook outreach.
- Reusable assets (templates, flyer) that lower future content costs and speed publishing.
Client Testimonial
“CnEL India made the entire onboarding and social setup process seamless. They understood our brand, cleaned up duplicate accounts quickly and delivered polished, on-brand posts and a service flyer that we were proud to share. Their phased approach — focusing on Instagram and Facebook first, then rolling out LinkedIn with a sequence — matched our availability and content inputs perfectly. The team was responsive on WhatsApp and kept approvals simple. Highly recommended.”
— Operations Head, Aiyer Logistics Pvt Ltd
Next Steps
- Client to share duplicate-account details, high-resolution logo and the website tagline via WhatsApp.
- Client to provide LinkedIn subject list for sequence-based posts.
- CnEL India to share drafts (Instagram post, bio, flyer) for approval and then publish on the agreed channels.
Want the same worry-free setup for your logistics or supply-chain brand?
Contact CnEL India to get a brand-aligned, phased social media launch that prioritizes consistency, approvals, and reusable assets.